Bringing craftsmanship, tradition and benefits to life digitally.

ClientHarvia
DeliverablesMVP Concept, UX, UI, Content Strategy and ToV

Overview

A creative D2C flagship concept for the world’s largest sauna manufacturer, designed to make choosing the right sauna feel effortless, inspiring, and premium.

vision

We envisioned Harvia’s digital flagship as an immersive, sensory, rich experience that makes sauna feel tangible online, not transactional. Where digital meets tradition: a world-class shopping journey that carries Harvia’s Finnish heritage and expertise into a confident, contemporary lifestyle brand expression.

The Experience

A digital experience that hands visitors everything they need to choose the sauna that fits their life.Footprint, benefits, energy considerations, and product differences are instantly accessible and easy to compare.A guided journey that turns curiosity into confidence, and confidence into purchase.

Impact

A concept compelling enough to be sold through to Harvia’s CEO, built in tight collaboration with Harvia’s e-commerce partner and core stakeholders.

6weeks
16Video Calls
3Key delliveries

Content Strategy and Tone of Voice

To make the concept work in-market, we paired the UX with a content system that is built to educate and convert. Inspired by Harvia’s direction to be “inspiring with facts” while staying joyful, inviting, and straightforward, we translated the concept for a German audience through:

  • Audience research inputs to align on decision drivers, objections, and trust needs

  • Tone of voice guardrails that keep benefits credible and motivating

  • Content pillars that clarify what to say, when to say it, and how to say it consistently across the funne