How to speak Fashion and Tech to the leaders of the industrie

Enhance ThatClient
DeliverablesIdentity Refresh, Website and presentation materials

Overview

BBBLGM partnered with Enhance That for a fast‑tracked brand refresh. In just a three‑week sprint we updated their identity, translated it into a user‑friendly website, and delivered a pitch‑deck template toolkit that communicates their mission: to simplify and integrate fashion‑tech workflows.

Signal

Enhance That exists to unlock the full potential of digital tools for fashion brands. Their audience needs seamless workflows but often feel overwhelmed by disconnected software and integration requests. BBBLGM’s solution was to refresh the brand to better tell this story. We anchored the narrative around bridging fashion and technology, using a clear hook: “simplify your journey together”. This set the tone for the website copy, pitch deck, and templates.

Execution

The original Enhance That logo hinted at a playful sticker motif, so we expanded this into a full visual system. We developed a suite of sticker‑inspired icons, badges, and textures that evoke experimentation and the DIY spirit of fashion tech. These elements appear throughout the new site and slides, creating a cohesive “stuck‑on” look and feel. The expanded palette and type system give enough flexibility for varied use cases while still feeling like part of the same family.

Impact

The project was completed in a short amount of time. This was enabled by the clear story the founders were constantly crafting so we had a lot to work with.

3Weeks of design
4Deliverables
10+New Clients for Enhance That

Generously Generating

To complement the sticker aesthetic we built a bespoke texture‑generation tool using generative AI. This tool allows the Enhance That team to create endless fabric‑like patterns and glitchy textures that match their new identity. Instead of manually designing every background, they can now generate unique visuals on demand and apply them across social posts, presentations, and events.

A blue and white abstract halftone pattern displayed on a digital tool interface with color and size adjustment options on the left.

Stretching the Fabric beyond Online

The updated identity helps Enhance That better articulate how they “bridge the gap” between fashion and technology by automating PLM and integrating tech solutions. The new website, pitch deck, and templates ensure that whether they’re online, at events, or posting on social media, their message is consistent: Enhance That simplifies complex workflows so brands can manufacture in a future-proof way.